Whether we like it or not, email is a big part of daily life.

Business Email: Love it. Hate it. But we can’t live without it.

We all seem to have a love-hate relationship with email —, particularly business email. Whether we’re communicating across the country, of with someone down the hall, email has become the first choice:

• It’s instant
• It’s efficient
• It provides a paperless trail of communication
• It also tends to pile up and get ahead of you: that’s the hate part.

Aside from the obvious day to day business communication, your email system can be an extremely valuable internal and external marketing tool for your small business.