Printers

A study conducted by the University of Minnesota found that the use of graphics increased the persuasiveness of a message by 47%. This is due to the fact that color graphics help people learn faster and then retain what they learned. Therefore, it is a very logical step to send out proposals and marketing materials in color.

When using color, it is crucial to use it effectively. If the graphics are related to your message then it will actually become more of a distraction than a teaching aid.

Here are some ideas to consider when creating a color proposal:

Include the Client’s Logo. By adding the customer’s logo, the proposal will automatically feel more personalized and custom. However, make sure your logo is not sized larger than the client's logo.

Incorporate the Client's Colors. By replicating the client’s colors throughout the proposal, you can easily create a sense of familiarity. As the client looks at the proposal it will feel very comfortable.

Use High Quality Graphics. When adding photos or clipart be careful not to stretch or skew the image. You don’t want the graphics to come out pixelated or blurry. continue reading...

In a tight economy, it is hard to justify spending a bunch of money on high-end advertising that may or may not bring profitable results. However, you need to continue to increase your business, so what are you options?

Your most valuable resource is your list of current clients. Clients who have already purchased a service or product from you are much more likely to  purchase again. It is important to ensure your current clients are aware of all the products and services you offer.

A cost-effective way to keep your clients informed of upcoming promotions is through color statement stuffers. If you are already mailing a statement to a client, you might as well include additional information about new products or promotions.

With easy color output in many multifunction devices, you can create color inserts that double as marketing materials for mere pennies. continue reading...

The world is focused on recycling. One of the best places to start may be with your office laser printers and multifunction systems.

Here are three simple steps to cutting waste and saving money: continue reading...

• Recycle Paper Put recycling bins next to your printers and copiers. Most municipalities have recycling services. You can also use recycled paper in your printers and copiers. Make sure to select a good quality of recycled paper that is rated for laser printers and copiers.
• Duplex Printing A great way to immediately cut paper usage is to set your printers and multifunction systems to default to duplex (two-sided) printing. This is especially helpful for long print jobs because duplex printing literally cuts your paper usage in half.

Color helps you communicate more effectively with your customers, and it also helps you communicate more effectively internally.

Color Improves Customer Communication

Did you know that color invoices get paid faster, reducing collection time? Color marketing materials and proposals command attention. Color newsletters and publications keep your clients informed of your new offerings.

Color Improves Internal Communication

Did you know that training materials are more effective in color? Spreadsheets and financial reports are more understandable in color – and color even helps to reduce errors when working with reports. Key memos and internal flyers capture attention in color. continue reading...

Technological advances have resulted in many different printers, but of course not all printers will print the same quality. There are many different types of printers on the market, and all of them have different functions and characteristics.

Some questions you may want to ask before buying a printer are:

· Are you a large or small company?

· What will this device be used for?

· What quality and performance features are you looking for?

· What is your budget? continue reading...

An office printer is one of the most expensive pieces of office equipment to buy. Given the size of the office, it is important to be careful that you are getting the most for your money.

It is unwise to buy the cheapest model of printers available, because to buy a replacement and with maintenance costs, it may ultimately cost you more in the long run. One of the first decisions to make when purchasing a printer is whether you need one that is just for black and white documents or for color documents. This decision can ultimately affect the price. Color printers are typically higher in cost, but definitely worth it if you will be printing images. If the majority of printing in your office comes in the form of text documents and memos, a monochrome printer may be your best choice. continue reading...