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What’s color got to do with it?

In today’s competitive business environment, it is critical to get the highest possible return from customer communications like invoices, proposals and marketing materials.

Recent research indicates that using color and graphics in written communication boosts interest, enhances retention, improves comprehension and persuades more easily.

Neurological and psychological research has shown that the impact of color is significant and largely unconscious. Studies have shown that as much as 60% of consumers decide to purchase a new product based on its color rather than quality, workmanship or price guarantee.

The results of the study, found in The Definitive Guide to Office Color Printing by Don Jones, revealed the following powerful benefits of communicating with color: continue reading...

Xerox Tries to Go Beyond Copiers

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By WILLIAM M. BULKELEY

With sales of printers and copiers slumping and businesses looking for new ways to save money, Xerox Corp. and its rivals are changing their sales pitch.

For decades, Xerox and others built their businesses by pushing companies to buy more office machines and supplying pricey ink and toner. But increasingly these vendors are now advising big customers to reduce their number of machines and find ways to cut printing costs.

"That sounds like a strange way for a manufacturer to make money," concedes Stephen Cronin, president of Xerox's global-services business.

Xerox, Hewlett-Packard Co. and others say they are seeing strong demand for consulting services that show companies how to eliminate desktop printers and force workers to share multifunction devices that copy, print and fax. The vendors say such moves can reduce printing costs up to 30%.

[Xerox is pushing its services, which reached $3.5 billion in sales last year.]

Associated Press

Xerox's services business reached $3.5 billion in sales last year.

The printing companies want to entice clients to sign up for exclusive contracts, allowing them to replace machines made by rivals and thus provide all printing supplies. In some cases, clients let a single supplier manage the whole system for a monthly fee.

The business, known as managed-print services, is "all about controlling the fleet" of document-producing machines, says Ed Crowley, president of Photizo Group in Lexington, Ky., which tracks the print-consulting market. He estimates revenue from managed-print services will jump 36% this year to $15.7 billion. continue reading...

MFPs and Network/Data Security

By Tristam Wallace

I wanted to pass along a link to a great article on MFPs and security in Computer Technology Review, written by Sharp's Vince Jannelli.  It is a very succinct and well-written summary of security concerns around  MFPs and I agree with nearly everything in it.

However, I want to address the following statement that Vince made in relation to platform virus security:

"A proprietary platform is idea, since it won't be susceptible to viruses designed to attack more popular operating systems available on personal computers."

I don't dispute the statement. But, it is important to weigh the trade offs between a proprietary platform and an open platform. While the risk of viral attack is lower because it is unlikely hackers will develop malicious code aimed at proprietary MFP platforms, the costs of managing those proprietary platforms are significant -- particularly for those companies that have mixed fleets (brands) of MFPs. continue reading...

Survey Finds Office Workers Need Easier-to-Use Printers and MFPs

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from Xerox

xerox solid ink toner If you work in an office, chances are you don’t change the copier or printer cartridge because it’s too messy or you just don’t know how to do it. That’s according to a new Zogby survey, commissioned by Xerox, of more than 2,000 office workers across the U.S. aimed to better understand some of the reasons behind office printing habits.

Of those surveyed, more than 1,000 respondents said they have experienced a mess when changing a printer/copier toner cartridge.

The mess, plus a lack of knowledge on how to change a printer cartridge, is why more than 10 percent of respondents typically put off printing until someone else changes the toner cartridges. continue reading...

Most Office Workers Say Printing in Color is a Luxury

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ROCHESTER, N.Y., Jan. 13, 2009  -- Because of a long-held perception that color printing is expensive, most office workers think using a color printer for routine office documents is a luxury. That's according to a new survey about office worker print behaviors conducted by Zogby and commissioned by Xerox.

In addition, the overwhelming majority said they'd print in color if it cost the same as black and white printing.

That's possible with Xerox's Phaser 8860 solid ink printer and MFP, which lets customers print color guilt-free for the same price as their black and white printing. In addition to providing high-quality, vibrant prints, these products are extremely easy to use - no bulky, messy toner cartridges to change - and produce 90 percent less waste than traditional color laser printers. continue reading...

Xerox DocuShare Express Brings Enterprise-Class Document Management To SMBs

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From BLI

December 30, 2008 - For small and medium-sized businesses (SMBs) with limited resources, being able to store and then retrieve a needed document manually can be a time-consuming task that lowers productivity and ultimately costs money. Xerox’s DocuShare Express document management software can help automate the process. Based on the company’s popular DocuShare platform, the solution is tailored exclusively for the SMB market to help manage critical business documents easily and affordably.

For starters, Xerox stripped out the deployment complexity of its enterprise-class offering. DocuShare Express features an automated Quick Install Wizard to help business owners get up and running quickly, as opposed to the dozen or so configuration screens required to set up the solution properly. The company also made DocuShare Express more affordable: $1,800 for 10 full-access users plus 10 read-only seats, which is about half the cost of a comparable DocuShare deployment. continue reading...

Email Archiving

By Corey Smith

email archiving eWeek posted today a great article titled, How to Choose the Best E-mail Archiving Solution for Your Enterprise.

An increasing number of enterprises are investigating e-mail archiving solutions due to regulatory compliance, legal discovery and storage management issues. Understanding how to evaluate these e-mail archiving solutions is critical if you want to effectively address these business challenges.

If you understand the options for email archiving and how they apply to electronic document management, you can increase efficiency in your business and provide savings to your bottom line. continue reading...

Boosting Margins With Compatible Toner Cartridges

By Craig Faczan

craig faczan

Many VARs neglect imaging supplies in their product portfolios, and for good reason: There is very little margin on printers and OEM cartridges. With high-quality aftermarket products, however, you can develop a good source of recurring profits.

According to market research firm InfoTrends, OEMs own 73 percent of the market in monochrome cartridges and 93 percent in color cartridges—statistics that are lost on many solution providers. Generally speaking, competing with aftermarket cartridges is a losing battle: The market is small, price-driven, and saturated with competition. Why compete with thousands of companies fighting for a small percentage of the business when you can strategically convert customers from high-priced OEM cartridges and reap the rewards?

In the life of a typical laser printer, 80 to 90 percent of its total cost of ownership (TCO) is from cartridges. A high-end network laser printer that outputs a million pages may cost $1,000. Over its life, the printer will probably use about $8,000 in cartridges and require about $1,000 worth of service. To compete with local providers, the Internet, and even the OEMs, you likely would need to sell at 10 percent margins to reap about $1,000 of profit over the life of the printer. Clearly, that is not a compelling business model. continue reading...

Xerox To Raise Its Game In Solid Ink With New A3 Offering

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From BLI

November 26, 2008 – Xerox Office Group (XOG) held a briefing for industry analysts at its Wilsonville, OR, facility on November 19 to deliver a sneak preview at an all-new and groundbreaking color MFP set to debut in 2009. While details about the product (name, speed and price) won’t be shared until closer to its launch, the concept and execution certainly look intriguing—perhaps even game-changing for certain segments of the market.

The news: Xerox is readying an A3-class color MFP based on its solid-ink technology as a competitor to 11" x 17" color laser engines and HP’s Edgeline inkjet-based offerings. Pioneered by Oregon State University researchers in the 1980s and commercialized by printer maker Tektronix (Xerox acquired the color printing and imaging division of Tektronix in 2000), solid-ink engines are currently used by Xerox in some A4-class printers and MFPs such as the Phaser 8860 family (which includes the 8860 and the 8860MFP). The technology uses melted ink sticks, as opposed to toner particles or liquid ink, to render an image. continue reading...

Integrated Electronic Document Management and the SMB: No One Size Fits All

By James True

cng-safe key elements The Small-to-Medium (SMB) business segment may be one of the most misunderstood markets ever. Vendors erroneously assume SMB is a large, undifferentiated market that is easy to sell into, especially compared to large enterprises, where big brands and massive corporate sales forces are needed to get a foot in the door.

In fact, SMBs vary substantially in their technology needs. The smaller prospect is very different than the larger mid-sized firm in terms of the technologies they can use as well as how they buy, support and implement these technologies. The differences between small and mid-sized companies are well-illustrated by their document management technology needs. In particular, integrating electronic document management technology with the business applications commonly used by the small enterprise poses a special challenge. continue reading...