Get Dirty with Color

Studies have shown that as much as 60% of consumers decide to purchase a new product based on its color rather than quality, workmanship or price guarantee.

It makes sense then that color should be included within proposals and marketing statements.

Here are some practical ideas to include color in your proposals and improve your sales effectiveness.

Put the client’s logo on your proposal. Make sure the client’s logo is larger than your own.
Incorporate the client’s colors throughout the proposal. This keeps the document familiar.

Use high quality graphics. Never underestimate the reader’s discernment. Stretched and grainy images will only detract from your message.

Use graphs and charts. Reinforce your point by using easy-to-read graphs.

Consider using a template. Design a template that will convey professionalism.

These small steps can make your proposals and marketing statements more effective and make a profitable impact.